The Marketing Specialist that will focus on CONTENT takes the lead on researching, planning, creating and curating, publishing, measuring, strategizing, and optimizing the company's/brand's/platform's content.
Spearhead content creation covering but not limited to newsletters, blogs, articles, video, infographics, presentations, interviews, testimonials, case study, whitepapers, website content, landing pages, SEO, webinar, and social campaigns.
Develop an editorial calendar to ensure deadlines and objectives are met.
Publish content through various channels covering but not limited to website, email, social networking sites, and online communities to ensure a strong web presence.
Ensuring content is on-brand and consistent in terms of style, tone of voice, and quality.
Grow our web traffic through content by utilizing the planted SEO keywords.
Grow our subscriber base by providing them with regular, helpful content that is aligned with their needs and interests.
Track and measure content performance on a regular and ongoing basis, considering SEO and analytics then optimize the content strategy.
Develop and track email campaigns to ultimately increase our business' email marketing success.
Channel management of digital content hubs, receive and manage customer feedback and inquiries to increase customer engagement.
Join, manage, and engage in new channels covering but not limited to online communities and forums related to company products and services following our target market.
Collaborate with different internal stakeholders and external influencers and industry experts to produce relevant content that meets the needs of both
Excellent communication and writing skills in English and Filipino.
Ability to analyze and present content and social performance.
A dual-minded approach: creative and excellent writer but can also be process-oriented and data-driven in making decisions.
Experience with WordPress, Google Analytics, and the top social channels.
Experience creating content for the web and growing a social audience.
Expertise in social media platforms.
Has a thorough knowledge of various online objectives and initiatives (e.g. link building, SEO, keyword utilization, web traffic, content syndication, etc.)
Proficiency in WordPress or other Content Management Software.
Knowledge of the latest design software such as Adobe Photoshop and Canva is a plus.
Project management skills and attention to detail.
BS Marketing, Journalism, or relevant field.
At least 3-year experience as a content writer in a digital setting only.
At least 2-year experience as an SEO writer.
Soft skills: social skills, the pulse of the street, in¬-the-¬know, upbeat with trends and technology savvy, plugged ¬in lifestyle, has a strong sense of accountability, excellent communication skills, mature, driven and committed to delivering results, self-starter and proactive.