DUTIES AND RESPONSIBILITIES:
- Work on new initiatives to drive growth across the entire marketing, and sales funnel, including content creation, campaign ideation, targeting, and messaging strategies
- Write compelling, evergreen, and time-sensitive content on B2B products
- Manage a rich content/editorial calendar for buyer personas across all stages of their lifecycle, including brochures, blog posts, whitepapers, reports, webinars, video features, and infographics
- Assist the marketing and customer experience teams with building and maintaining buyer personas and journeys
- Has an understanding of content relating to IT/ Digital Solutions and services to translate complex product information into simple, polished, and engaging content
- Write user-friendly content that meets the target audience's needs, turning insights into language that sets our users up for success.
- Develop and maintain detailed information on appropriate reference materials, including one-pagers, brochures, video scripts, EDMs, and product decks.
- Evaluate current content and develop innovative approaches for improvement.