Content Copywriter

Develop, edit and conduct research for internal and external communications, including letters/correspondences, messages and speeches, and event collaterals. Draft emails announcing department news and initiatives and handle the distribution of internal staff newsletters.

Location: YONDU HQ

Status: For Pooling

# of Positions Available: 1

DUTIES AND RESPONSIBILITIES:   

  • Work on new initiatives to drive growth across the entire marketing, and sales funnel, including content creation, campaign ideation, targeting, and messaging strategies
  • Write compelling, evergreen, and time-sensitive content on B2B products
  • Manage a rich content/editorial calendar for buyer personas across all stages of their lifecycle, including brochures, blog posts, whitepapers, reports, webinars, video features, and infographics
  • Assist the marketing and customer experience teams with building and maintaining buyer personas and journeys
  • Has an understanding of content relating to IT/ Digital Solutions and services to translate complex product information into simple, polished, and engaging content
  • Write user-friendly content that meets the target audience's needs, turning insights into language that sets our users up for success.
  • Develop and maintain detailed information on appropriate reference materials, including one-pagers, brochures, video scripts, EDMs, and product decks.
  • Evaluate current content and develop innovative approaches for improvement.