Year after year, technologies change and that affects businesses, especially those with high dependence on them. The fast-paced world of digital transformation calls on corporations to always redefine their processes to ensure that they’re still cruising along the waves of success.
This is especially true for businesses in the retail sector. Customer retail experience is what matters most in this industry, and rethinking tech strategies can pave the way for growth.
This is the idea that our President, Ms. Joan Penaflorida, reinforced during her talk in the “Customer Retail Experience Forum” organized by Globe Business as the head of one of the top IT solutions companies in the Philippines that has seen, handled, and augmented businesses from across multiple industries.
During the forum, Joan touched upon the subject of customer behavior when it comes to technology-driven decision-making of purchases. This is primarily influenced by online sources and presence, starting with a website and accessibility through multiple platforms. There is also the consideration of the right and wrong strategies to employ when it comes to a website’s design and interface.
In the age of digital transformation, refusing to take part in what the digital stream can offer your business is the riskiest decision to make.