Every Filipino probably experienced receiving a text message from a brand promoting a product or service. In a country where texting surely plays a major part in communication, businesses in the Philippines should take advantage of SMS as their marketing medium.
Indeed, text marketing is the best choice if you are looking for the easiest way to communicate directly with your existing or potential customers. You may easily send out newsletters, coupons, promos, or announcements with just a click.
Although SMS Marketing has existed for two decades already, many businesses still do not consider maximizing or utilizing it. For some, they think that traditional marketing is still the better choice.
What they do not know is SMS marketing can do so much more than they could imagine.
The rise of some messaging apps like Messenger and Viber caused a significant disruption in text communication. However, SMS still proves to be the most effective medium to reach your clients.
There are many reasons why businesses in the Philippines should choose SMS marketing. Here are the top six reasons why:
1. SMS consistently has higher open and response rates versus email.
According to surveys, SMS instills a sense of urgency to its users. This is why people tend to open a text message right away. This might explain why SMS has an almost perfect open rate of 98%.
Studies show that an average person takes 90 minutes to respond to an email while only 90 seconds to answer a text message.
SMS shows a promising performance even in the years to come. What does this tell us? It simply implies that consumers trust texting more than email, even in this digital age.
2. Eighty two (82) million Filipinos own mobile phones.
Up to this date, there are 82.3 million Filipinos who own mobile phones, according to statista.com. By 2025, the number is expected to reach 90 million.
This means an ample opportunity for lead generation and conversion in the country through SMS marketing.
With the pandemic increasing the phone usage of every Filipino, now is the perfect time to leverage SMS marketing.
3. Mobile phone market is predicted to skyrocket during and even after the pandemic.
The pandemic has made physical contact so limited. The majority of the companies implemented a Work-from-Home set-up. Likewise, online classes are so prevalent too.
By 2027, the mobile market is expected to reach almost 338 billion. The market grew to nearly 23%.
The need to communicate translated to the need for communication devices, specifically mobile phones. Simply put, phones have become so essential too, making almost everyone have a mobile device at hand.
This data means that businesses should maximize this opportunity to send a message directly to their customers.
4. SMS Marketing is more cost-effective than any other marketing medium.
SMS has taken off in the Philippines due to its affordability.
Despite all these advantages, who would have thought you could maximize text marketing with less than a peso per SMS. This makes SMS marketing a great choice for every business, especially for small businesses which are just starting.
5. SMS reaches a broad demographic.
SMS has been existing for two decades already. Meaning, even the oldest member of your family most probably knows how to communicate through text.
Also, no matter what the model is, a mobile phone has text messaging as its one primary functionalities. Users who do not have smartphones can receive your message.
SMS marketing reaches everyone who is in your company’s database. It is literally the best option to spread your word.
6. SMS marketing perfectly works with any type of marketing.
Whatever your marketing medium is, you can still use SMS as an enabler.
While every campaign takes time to be spread out, SMS can inform customers immediately. It can be used to support your marketing by increasing awareness of your marketing campaign instantly.
There is no doubt that SMS is still here and plays a significant role as a marketing medium despite more people going online. SMS is still the most effective and efficient marketing technique.