Nowadays, the internet looks completely different from how it was a few years ago. Since modern consumers turn to their smartphones for just about everything—from information and content to technology—businesses are getting more creative in delivering their products to customers via mobile apps. This changing, robust ecosystem is an opportunity for software developers and enterprises to develop their mobile apps.
An app allows your company to offer your customers unique features, accessible right from the palm of their hand. But how is the mobile apps landscape exactly changing? In this article, we’ll present a collection of trends and statistics you need to know about the mobile app industry.
An Overview of Mobile Apps
The mobile app market is rapidly growing with new technologies, services, and innovations, with the pandemic and the transition to the online setting further highlighting its relevance.
Here are mobile app industry statistics to get you started.
- There will be 7.49 billion mobile users worldwide by 2025 (Source: Statista).
- In 2020, users downloaded 218 billion apps (Source: TechJury).
- There were 230 billion mobile app downloads in 2021 (Source: Statista).
- In a global opportunity analysis and industry forecast conducted by Allied Market Research, the global mobile app industry’s projected value by 2026 is set at $407.31 billion (Source: Allied Market Research).
- In 2021, App Annie analyzed 17 industries and 30 markets and found that internet users spent 7 of every 10 minutes on social media, as well as photo and video apps (Source: App Annie).
- Mobile pages produce an average of 214 server requests, and nearly half of these requests are ad-related (Source: Google).
Mobile App Usage Statistics
Smartphone addiction is real. Our reliance on our gadgets is evident, from waiting in line at the market to researching a new recipe.
Check out these figures to see how consumers are using their mobile apps.
- Globally, people use mobile apps for 4.8 hours on average each day (Source: App Annie).
- An average person will have 40 apps installed on their phone (Source: Sim Form).
- 18 to 24-year-olds use apps the most, at 112.6 hours per month (Source: Business of Apps).
- In 2021, consumer app store spending hit $170 billion worldwide, an increase of 30% year-over-year (Source: TechCrunch).
- China has the most hours spent on mobile apps, with 1.15 trillion hours spent on mobile apps and 96.2 billion app downloads (Source: Business of Apps).
- Among smartphone users, almost 50% open apps more than 10 times a day. Additionally, about 8% do so more than 50 times (Source: TechJury).
Google Play vs. Apple App Store
We are often faced with plenty of choices. This is also true in the global app market, dominated by two players: Apple and Google.
Here are statistics comparing the two ecosystems.
- As of Q1 2021, there were 3.48 million apps on Google Play, while the App Store had 2.22 million available apps for iOS (Source: Statista).
- In 2020, downloads via Google Play numbered 108.5 billion, while the App Store had 34.4 billion downloads (Source: Business of Apps).
- Google Play has almost twice as many app publishers as the Apple App Store (Source: TechJury).
- Google Play is predicted to get more app downloads over time at 119 billion app downloads in 2022, compared to the App Store, which has a more stagnant growth at 40 billion in 2022 (Source: Cell Phone Deal).
- As of May 2021, App Store outperformed Google Play in generated revenue even though Android accounts for 71.44% of the mobile and tablet operating system market share worldwide, compared to 27.77% owned by iOS (Source: Cybercrew).
Mobile App Categories
In their early years, mobile phones were used only as a tool for communication. Now, whenever you need to order food, research, take a picture, track your health, and so on, your smartphone is able to do them via a wide range of apps.
Check out this section for statistics on the types of apps available in the market.
- Users do not like to pay for apps. 93.69% of downloaded apps were free in the app store, while 6.31% were paid (Source: Cell Phone Deal).
- Approximately 58% of users aged 11 to 60 years have cited entertainment apps like social media, gaming, and communication as their top 3 most used app categories (Source: Simform).
- Apps with usage below 4% included e-commerce, travel, maps, and finance. People use these apps on a need-basis (Source: Simform).
- About 75% of respondents consider social, gaming, communication, entertainment, and mobile browsers as app categories they engage with daily (Source: Simform).
- TikTok was the most downloaded non-gaming app in March 2020, with over 115.2 million installs (Source: TechJury).
App Revenue and Marketing Statistics
As consumers become increasingly linked with businesses on their smartphones, many companies are developing mobile apps to better communicate with their customers. If your company is on the way to launching its own app, you want to be sure it’s worth your time and money.
Below are relevant statistics about mobile app revenue and marketing spending.
- Together, Google Play and the App Store made $111 billion in 2020 in app usage revenue (Source: TechJury).
- In 2021, people worldwide spent $133 billion across both Google Play and App Store, up 20% from last year (Source: Sensor Tower).
- By 2024, mobile ad spending is projected to be at $413 billion. (Source: Statista).
- In-app advertising will reach $280 billion in 2022 (Source: TechJury).
- Games accounted for the largest share of mobile app spending across both platforms (Source: Sensor Tower).
- 54% of marketers say they currently use a mobile app to reach out to their prospects and customers (Source: SalesForce).
- According to the State of Mobile 2022 report, mobile ad spending represented 70% of business digital spending in 2021 (Source: App Annie).
App Performance Statistics
This quote used to be the guiding principle for companies in boosting productivity and increasing profits. Fast forward to a mobile-first world with a billion internet users worldwide, the same measure should influence how companies can improve customer experience and drive sales. Indeed, an app’s performance is a deciding factor in purchasing behavior, and software failures not only reduce revenue but drive away customers, too.
See relevant statistics about mobile app performance and user behavior.
- 62% of uninstalls are driven by crashes (Source: App Samurai).
- According to Google’s Micro-Moments: Your Guide to Winning the Shift to Mobile, 29% of users will immediately abandon an app if they cannot find any value in it (Source: Google).
- Similarly, 70% of mobile app users will abandon an app if it takes too long to load (Source: TechJury).
- Mobile apps have higher engagement rates than mobile-optimized websites or desktop web viewing and 100%-300% higher conversion rates (Source: TechJury).
- 50% of installers decide based on their first impression of an app (Source: StoreMaven).
7 Mobile App Trends
1. More innovations in AI and ML
Artificial intelligence (AI) is essential for language processing, image recognition, navigation, and speech recognition. Behavioral algorithms can also improve security by leveraging user behaviors to detect fraud, suspicious activities, and prevent potential data breaches.
Nowadays, AI can even convert pictures to realistic animations, develop a live view that offers users AR navigation in large indoor spaces, and suggest less carbon-intensive routes by optimizing directions for lower fuel consumption.
Coupled with machine learning (ML), AI can set the bar very high for mobile app development for 2022. AI and ML can make apps smarter and improve performance at every level. AI will change how apps are developed from the backend development process to the front-end user experience. With AI and ML, you can gather valuable data, get real-time analytics, and generate helpful insights for users.
2. Further incorporation of AR and VR
AR and VR technology is another way to interact with customers more personally. It allows people to explore products virtually, interact with them, and rotate, move, and scale them.
The global AR and VR market reached $12 billion in 2020 and is expected to reach $160 billion by 2023. As AR and VR technologies advance, they will drive a transformation for gaming, entertainment, travel, and live streaming mobile apps.
This year, we will see AR and VR shaping the mobile app development industry in ways we can’t even imagine. They can help consumers see how furniture will belong to their home before buying it, see how makeup looks on their faces, or even virtually try on glasses.
Virtual reality provides practical hands-on training experiences in education while being safe and relatively cheap. Similarly, it presents a significant advantage to healthcare, gaming, aerospace, military, and industrial fields.
3. More reliance on IoT and cloud technologies
The Internet of Things (IoT) describes the growing network of devices connected to the internet and each other, including laptops, smartphones, and voice-controlled appliances. These devices provide convenience and automated control to consumers, with the widescale acceleration of mobile technologies creating seemingly endless opportunities for the IoT.
People have adjusted to IoT technology to improve their everyday life. For this reason, the global Internet of Things market is expected to reach $264 billion in 2022. $190 billion of this figure will come from software, such as mobile apps. That’s a 14% increase from 2019.
4. The Advent of 5G
Firms in the tech industry have started incorporating 5G at full scale. By 2022, it is expected that 660 million smartphones will have a 5G connection, accounting for 47.5% of all devices.
5G will change the way we use, build, and appreciate apps. Speed and efficiency will significantly improve and make apps faster, smoother, and more efficient. With the power of fast internet speed in users’ hands, they expect zero lags and loading time.
Thus, businesses will have to adapt fast and not wait until 5G becomes mainstream, as it’s expected to become the new standard for mobile technology. In fact, according to Statista, the global 5G technology market will hit $620.72 billion by 2030.
Strengthened by user-friendly benefits like fast data transfer, increased performance speed, and lower latency, now is the perfect time for your mobile app to support 5G connections.
5. The rise of super apps
Businesses are shifting from one-purpose apps to single-stop solutions that solve multiple purposes. These apps are called super apps. They aim to transform the way people interact with their phones, allowing them to solve various purposes from a single app.
Similarly, e-commerce shops are stepping up in this department, allowing people to pay bills from the platform. Here, custom software is crucial to cover all the bases needed in one framework. It tackles inadequate systems and solves all software-related pain points.
6. Emphasis on cybersecurity for mobile apps
Everyone is vulnerable to cybercrime. From individual content creators to multi-billion dollar conglomerates, nobody should take cybersecurity lightly. Given how much people depend on mobile devices, data protection and information privacy are major concerns for businesses. That’s why most companies are looking to invest more in cybersecurity.
This year, the mobile app development industry is expected to witness a shift towards the security-first approach, therefore laying the roadmap for a robust DevOps Strategy. Developers will start implementing multi-factor authentications, allow authorized APIs only, and encrypt all data.
7. Integration of apps to wearable technology
Wearable devices connected to the internet reached 453 million in 2017 and will reach 929 million by 2022. Apple has brought new features to its wearables, including increased wallet access, fresh watch faces, and a redesigned interface. Similarly, Google announced a unified wearables platform that blends its wear operating system with Samsung’s Tizen software platform. This boosts app startup times by 30%.
The rise in wearable tech highlights the need for app developers and businesses to provide a seamless digital experience to users on smartwatches and other wearables.
In 2022, more mobile apps that cater to wearables will be developed. Users will download tens of thousands of apps directly from their wrists. Still, we’re just beginning to see the capacity of wearables and mobile app integration. The next few years will incredibly be progressive in this aspect.
Apps on the Rise
With the acceleration of the mobile landscape and the increasing relevance of apps, having your own app may do wonders for your business. However, with all the apps available in the market, what’s even more crucial is making your app stand out.
Mobile app solutions will continue to transform with the emerging mobile app platform development trends, with the most notable focusing on hardware capabilities, rising backend platforms, and microservices.
A reliable IT solutions company can help you survive the cut-throat competition. If you need help developing an app, Yondu’s experts can help you with custom software development. Contact us now to schedule a consultation with mobile app pros from Yondu!