So, you’ve got a new product to launch, and everyone on the team – while a bit anxious – is excited. The next big step for you is creating a buzz around your latest offering. But you’re stuck and don’t know how to create hype for a product launch.
If you’re feeling lost and uncertain how to proceed, this article is for you. We’ve listed down some helpful ways to build hype in launching your new product.
5 Steps to Create Hype for New Product Launch
Take a look at how you can stir buzz and generate sales from your latest product offering.
1. Plan it out
A solid plan is crucial in creating product hype. You’d want to consider all internal and external factors that may affect your launch, especially when you’re building a campaign around it.
As a rule of thumb, you must provide value in all your communications. Give your existing and potential customers something to get excited about.
The goal is to create some sense of mystery, so don’t give all the details away from the get-go. Have a pre-pre-launch, pre-launch, and launch communication plan, and use teasers wisely to stimulate people’s curiosity.
2. Build your market segments
Customizing your message based on your audience is an excellent communications strategy and often leads to better engagement and reception. To do this, you must segment your audience.
Creating market segments helps ensure you send the right message to the right people. For example, if you’re launching a new bra, it won’t make sense to send it to your male customers. Create personas and send out your customized campaigns to subscribers who fit them.
3. Create a sense of urgency and exclusivity
Making your customers feel special is an excellent way to create hype for a product launch. You can build a sense of urgency and promote exclusivity through limited-offer deals.
Using phrases like “limited stocks only” or “available only for a limited time” may hype more customers and drive more sales. To build excitement and anticipation, you can also utilize a countdown timer for exclusive deals and promos.
4. Take pre-orders
The great news is that you don’t have to wait for your product to hit the market to make a profit officially. And this is possible by taking pre-orders.
This strategy is also an excellent way to build hype. Making your product available for early purchase lets your customers know that your latest offering isn’t merely a concept.
Some customers may also tell their family and friends about their excitement and share it on their social media platforms — free advertising for you! So, consider accepting orders early, especially if your item is new to the market or revolutionary.
5. Mind your timing
As in many things, timing is everything. You’d want to ensure your campaigns are sent at optimal times and avoid bombarding your customers with too many messages.
Remember that you want to provide the best experience possible to your customers. Schedule your campaigns, gimmicks, giveaways, and pre-orders wisely to build the hype you want for your new product.
Go For It
Launching a new product is an exciting time for many businesses. But without the right strategy and plan in place, you wouldn’t be able to highlight your latest offering the way it deserves.
If you’re curious about how to create hype for a product launch, these tips come in handy. You already have a fantastic product; all that’s left to do is hype it!
Are you looking to provide an omnichannel experience to your customers to highlight your fresh offerings? Schedule a meeting with our experts today to learn how you can make it possible.
