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9 Factors to Consider Before Launching a Digital App in 2023

4 minutes read - March 28, 2023 - by Yondu Team
App launches are a significant business milestone. This article discusses factors to consider before launching an app to expand your business's reach.
concept photo of software development team building an app

There are some factors to consider before launching an app to ensure a seamless deployment, as a successful app launch can significantly boost customer engagement and conversions. 

Data shows that app users buy 34% more items and 33% more frequently, spending 37% more than non-users. Users also increase their purchases online and offline after launch, emphasizing how an app can significantly help your business metrics.

Given its benefits, developing an app for your business may be a strategic move. So, set your launch for success by keeping the following factors in mind.

9 Factors to Consider Before Launching a Digital App in 2023

1. Goals

Setting goals lets you keep your priorities straight throughout the app development process. Your goals must define the app’s purpose based on the crucial aspects of your operations. 

Ensure your goals are realistic and measurable. Here, tracking metrics like the number of downloads, daily active users, and conversions through the app is essential. These insights can serve as benchmarks to measure your success and identify points for improvements.

2. Target audience

Keep your prospective users in mind as you develop digital apps. You could explore launching a beta version to generate user feedback that you can apply down the line.

Moreover, identifying your target audience can help determine your application’s value to customers’ lives. Ensuring that it adequately meets their needs and wants can boost your brand’s popularity among mobile users and help increase your conversions.

3. Business model

After investing valuable resources into the app’s development and operations, creating a plan for reaping returns and making a profit is critical. 

For instance, you can profit by following a freemium business model where users can download the app without cost. However, in-app purchases can give them a better user experience, a feature often found in mobile games. Display advertising, subscription systems, and e-commerce checkouts are other standard models you can implement to secure ROI. 

4. Competitors

Another vital factor to consider before launching an app is your market competitors. They might have the same goals as you, so finding ways to make your app better than theirs should be one of your primary objectives. Study their features and bugs to give you ideas about what you could improve.

Reading your competitors’ user reviews can also inform you about what your target audience wants and needs. List these and implement applicable ones to edge ahead in the competition.

5. Unique selling points

Why should your audience choose your app above well-established brands? The answer to this question must be clear before your app’s launch. Since millions of apps are available, a unique selling point can bring something new to the table to drive market interest. 

You could leverage developer forecasts to determine app trends and promising platforms. For example, suppose your competitors fail to optimize their apps for smartwatches. In that case, you could be the first to do so. So, by all means, use competitor products for inspiration, but be sure to improve upon their successes and failures.

6. Customer expectations

Users should be your priority in developing an app. This goal of consistently meeting customers’ expectations entails staying updated on trends in software development.

For instance, as global mobile users reached 4.32 billion in 2021, making apps and websites accessible to mobile devices has become more critical than ever. Optimizing your business for mobile by creating a dedicated application helps you maximize the increasingly popular mobile platform.

7. Tech platform

Services like Google Analytics can give you an idea of the devices and operating systems that customers frequently use to interact with your brand. You can then leverage the most widely used platforms to reach more of your target audience.

Identifying your target platforms can also help you manage your resources better. For example, if you’ve determined that most of your app signups happen on mobile devices, it might not hurt to move desktop optimization down your list of priorities to minimize spending.

8. Budget

A major expense for app launches is selecting a distribution platform. While launching your app on your audience’s preferred medium is crucial to maximizing your reach, you must consider if your budget allows it. 

Keep in mind that using a distribution platform isn’t free. Instead, these platforms usually charge distribution fees upfront and take a percentage of revenue generated from the app.

Also, you should have a clear plan for promoting your products through different channels. For example, engaging in SEM, display ads, and influencer marketing will help get the word out about your new app. However, all these campaigns cost a pretty penny, so ensure adequate budget allocation for these efforts. 

9. Resources and expertise

It’s essential to have a dedicated team of developers when launching a business app to handle its maintenance and expansion. 

However, it’s understandable not to have the expertise to develop the software or the resources to hire and manage developers. If your business needs an experienced team to handle your app’s operations, don’t hesitate to contact Yondu for help. We can help you manage your operations from start to finish.

Make Your App Launch a Breeze

Launching an app is a significant milestone for your business. Keeping your goals, audience, competition, and resources in mind is crucial to seamlessly expanding your business to mobile platforms.

Give your app’s success a boost with help from managed IT services like Yondu. Schedule a consultation with our experts today to maximize your app’s value.