The rocky days are over, and retailers are slowly getting back on their feet. As the economy gradually opens up, businesses are exploring several ways to prevent the pandemic horrors from haunting them again.
Many enterprises realized that technology is the lifeline, putting the spotlight on eCommerce as a viable business solution.
According to Global Data, the government is seeking to increase the eCommerce contribution of GDP from 3.4% in 2020 to 5.5% in 2022.
But the thing is, launching an eCommerce website is easier said than done if you’re caught unprepared. Take a look at the common eCommerce challenges below and discover how you can solve them.
6 Ways to Solve Common eCommerce Website Challenges
Below are some of the common challenges businesses face when launching or maintaining an eCommerce website and tips for solving them:
1. Utilizing Customer Data
It’s crucial to understand where you should put your time and effort to make your eCommerce website a success. Unfortunately, many businesses put so little effort and time into customer analytics when it is, in fact, a powerful tool.
Guesswork won’t operate in your favor, even if you have superior marketing and copywriting skills.
Digging into different data points will do the trick as it will help you understand what your customers are doing and their bottlenecks. Collecting and analyzing actual customer data will help you make more informed decisions and effective strategies.
Solution: Utilize customer analytics tools. Then, gather, store, and organize all data in a single repository. Use the data you collected to derive insights and identify strategies that work and don’t work.
Maximize these data-driven insights to determine buying habits and make necessary adjustments to improve the customer experience.
2. Meeting Customers’ Ever-Evolving Needs
Unprecedented events like the pandemic drastically shift customers’ needs and expectations. It’s no surprise why retailers worldwide are continuously looking for ways to meet these ever-evolving demands.
Digital laggers will find fulfilling these fast-changing expectations taxing. Especially with tech giants like Amazon taking the buying process to a whole new level, digital laggers have to step up.
Solution: Statistics reveal that 86% of consumers are willing to pay more for an outstanding customer experience. To meet this demand, you should start analyzing different eCommerce trends and leverage customer analytics.
Bear in mind that your customers must feel recognized and valued when they start engaging with your business. Send them tailor-fit communications and leverage innovative technologies like AI to personalize their experiences.
3. Immediate Digital Fulfillment
Agility is being able to rapidly fulfill tasks, such as developing and launching digital content. Being agile allows you to scale your business faster, which is key to making your eCommerce business successful.
However, many businesses find it challenging to quickly move their physical stores online or update their websites. One common reason is their inability to integrate new technologies, which results in slow market penetration.
Solution: Being agile in the eCommerce industry is pivotal in delivering enhanced shopping experiences. You have to implement quick changes across all touchpoints and ensure your content remains fresh and relevant.
Another tip: Put out interesting content and design them according to various devices and media platforms. Guided selling can also boost your eCommerce business significantly.
4. Competitive Landscape
The thing about the internet is it gives businesses an equal opportunity to offer their products and services. But that is where the challenge also comes in.
Since everyone can penetrate it, the internet becomes congested and busy. Brands offering the same products compete against each other and grapple with carving a place for themselves.
And the thing is, the eCommerce landscape is expected to be more competitive and congested in the coming years. For this reason, retailers have to think of innovative solutions to gain a competitive edge consistently.
Solution: Conduct a thorough research about your competitors. Take a close look at what they’re doing and their online presence.
Some of the factors you need to closely watch are their products on display, pricing, web design, and marketing efforts. You will learn a lot from analyzing the competition, helping you craft well-informed business strategies to win customers.
5. Data Security
While more and more retailers are embracing eCommerce, security threats become a more crucial concern. Data security is one of the most taxing eCommerce challenges retailers face nowadays.
Cybercriminals continue to threaten the security of host servers and customer data, which can negatively impact a brand’s reputation.
For example, compromised credit and debit card details can directly affect consumer’s trust. This is why it has become more imperative for retailers to heighten their website security.
Solution: If you’re looking to maintain your business’ reputation and improve brand loyalty, you have to prioritize security. One step you can take is to use HTTPS protocols and credible third-party payment processing systems.
It’s also crucial to obtain a Payment Card Industry Data Security Standard (PCI DSS) accreditation and utilize protective plugins and firewall software.
6. Technology Partnerships
Retailers, especially those that don’t have tech expertise and skills, typically look for technology partners to launch their eCommerce website.
While there are many tech companies providing eCommerce solutions, the challenge lies on selecting the right one. Today, companies have the option to build their websites through custom software development or with a ready-to-use platform.
Apart from the business needs, retailers also have to consider their budget when choosing between the two.
Solution: If you’re looking for a CAPEX-friendly eCommerce solution, ready-to-use platforms like Yondu’s Vessell makes a practical option. Such platforms allow you to launch your eCommerce website faster than custom software, which usually takes months.
Vessell, for instance, comes with a dedicated account manager, that can guide and help you from the planning to the maintenance of your website for better efficiency. Plus, you can get started for as low as P8,800/month.
Overcome your eCommerce challenges
As we face an uncertain future, no one can certainly tell what can we expect exactly in the years to come. Given this, it’s crucial to think out-of-the-box and stay relevant amid changing expectations.
While there are challenges along the way, there are viable solutions, too. These common eCommerce roadblocks, for instance, can be fixed with the help of practical tools and technologies.
If you’re faced with the challenge of launching your eCommerce website, we’ve got the solution for you! Explore Yondu’s eCommerce solution, Vessell to jumpstart your retail business expansion or talk to our experts to learn more.