Corporate Newsroom

Choosing the Best Type of Website for Your Business

5 minutes read - June 23, 2021 - by Yondu Team
If you want to boost your digital presence, you first need to know how to choose the best business website. Here's a guide.

Here’s the thing: You’ll find billions of websites online, all competing for readers’ attention. You may feel overwhelmed thinking about the competition if you’re building your digital presence. More so, if you don’t know how to choose the best business website that will help achieve your goals.

So, before you roll up your sleeves, identify first what kind of business website you actually need. We’ve listed down the ten most common types of websites to give you a general idea and help you pick what’s right for your business.

10 Types of Websites to Consider For Your Business

1. Corporate Website

A corporate website is any website that represents a business. Typically, it includes your brand logo and positioning and what your business offers.

It’s best to have a corporate website as potential customers will likely search for your business on the internet. Unless you want your business to look illegitimate or unprofessional, it’s worth considering building a corporate website.

You don’t necessarily have to sell on your corporate website. You can simply use it to provide more information about your business, including details on how visitors can get in touch with you.

If you’re not capable to build a corporate website from scratch, you can seek a web development company like Yondu. Third-party providers like Yondu can create a custom-fit website for you, depending on your business goals.

Do you want to build a corporate website and increase your online presence? Talk to us and learn more about our top-notch technology solutions.

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2. Ecommerce

If you want to sell your products, an eCommerce website is your best bet. Ecommerce platforms allow people to directly purchase products online with a few clicks of a button.

This type of website includes a shopping cart and a payment gateway to make purchases much easier. Take note, though, that there are some crucial steps you need to take when building an eCommerce site.

This includes getting an SSL certificate and investing in eCommerce software to ensure secure payments. If you want to avoid these tedious tech processes, you can consider eCommerce platform builders like Vessell.

3. Brochure

If you want to establish a digital footprint but don’t have a big budget for a comprehensive business website, a simple brochure site will do. Include a few pages that showcase your offerings and contact information.

Brochure sites were a lot more common before when businesses weren’t so dependent on websites for success. Now, though, the internet plays a pivotal role in people’s purchasing decisions, pushing companies to consider more competitive digital platforms.

4. Portfolio

If you’re a service provider who wants to show examples of past work, then a portfolio website is just what you need. This type of website allows potential clients to see the quality of work you can provide.

Portfolio sites are much simpler to build than a corporate website. They also focus on a specific task, which is to collect work samples.

Creative professionals and freelancers commonly utilize portfolio websites to promote their skills. If you’re looking to bring in new business through a platform that works as an online business card, you can consider building an online portfolio.

5. Educational

Educational websites have the primary purpose of providing information about an educational institution or learning materials to visitors. Generally, educational institutions and organizations offering online courses use this type of website.

Some educational sites simply serve as an institution’s online presence, while others offer educational products or subscription models for purchase. In some instances, educational sites also include advertisements similar to media and entertainment websites.

6. Nonprofit

Non-profit organizations (NGOs) also need websites to boost their online presence. Potential donors are likely to look for a website to learn more about an NGO and its causes.

If you’re considering starting or already have an NGO, building a website is a pivotal step in proving your legitimacy. Additionally, it will allow you to reach more people to garner support for your advocacies.

You can use your nonprofit website to talk more about your projects, encourage visitors to help, and gather donations. Remember, though, that you also need to observe the same steps eCommerce owners do if you want to accept donations through the website.

7. Web Portal

Web portals are designed for an organization’s internal purposes. They gather information in various formats from different sources and store it on a single platform.

All relevant information can then be accessible to people who need visibility to it. Usually, it involves personalized login and views to ensure users access the most helpful information for their specific needs.

Compared to other websites, web portals generally involve more complex design and programming. So, if you’re considering putting up a web portal, it makes sense to partner with expert providers like Yondu.

8. Media

Media websites gather and showcase news, stories, and other reports. This type of website is somewhat similar to entertainment websites, although media websites include reported pieces other than entertainment news.

Generally, these websites make money either through advertisements, subscriptions, or a combination of both. Many media websites serve as the online branch of an existing media outfit in other channels like TV.

9. Crowdfunding

Do you have a fantastic idea that needs funding? Crowdfunding websites help turn your ideas into tangible projects.

Crowdfunding websites take ‘pledges’ of various amounts from different people to hit a specific target amount to develop a product. Popular crowdfunding websites include Crowdcube and Kickstarter.

10. Personal

Not all websites are built to make money. Many people are only after sharing their thoughts and experiences with the world in blogs, photo diaries, and vlogs.

Personal blogs primarily exist as a channel to share your art, feelings, and insights about things. While this is the case, you can still turn it into something that makes money if you decide to make that shift.

Wrapping Up

The type of website you should build highly depends on your goal. If you simply want to educate people about what you do as a company, a corporate website makes an ideal option.

If you need additional functionalities for selling your products, an eCommerce website is worth considering. The key is to identify what your website aims to accomplish.

If building a website from scratch sounds too tedious, complex, and time-consuming, third-party providers like Yondu can help. Discuss with experts how you envision your website so they can provide the best possible solution based on your business needs and goals.