If you don’t have a business website yet, now is the best time to have one. We’ve rounded up 9 compelling reasons why you need to get that website up and running!
9 Reasons Why You Should Build a Business Website
Unless you don’t want to grow your brand, you should have a website. These reasons will help you understand why.
1. Your customers will look for it
Put yourself in your customers’ shoes. Would you trust a business you can’t find online?
Today, if you don’t have a business website, it’s more likely your customers will look elsewhere. Eighty-one percent of people research a business before making a purchase decision.
Doing a Google search almost becomes a reflex for consumers. And if you don’t have a business website, there’s no way your brand can show up on the results page.
A website allows you to optimize your content for search engines, increasing your chances of getting better visibility online. As a result, you can reach more potential customers.
2. You’ll have social proof
Here’s another interesting thing: Ninety percent of consumers say online reviews influence their decision to buy.
While review sites like FourSquare and Yelp prove useful, having your own website allows you to hit two birds with one stone. Not only will it allow you to hear customer feedback but also impress potential customers.
3. It’ll answer basic questions quickly
People go to your website because they want to answer a particular question — in some cases, tons of them. A business website allows you to answer the most basic ones like:
- What your brand is about
- What your products or services are
- How can people reach you
People have grown impatient, and they want answers immediately. This means your company website should provide answers to these common questions without having to scroll through different pages.
4. It will strengthen your brand’s credibility
Fifty-six percent of people said they won’t trust a business without a website. Simply put, having a good website instantly strengthens your business’ credibility.
Not only can it help you position your business better and present your expertise, but it can also make your brand stand out. That is if your website also has a solid design.
Additionally, seventy-five percent of people admitted they judge a company’s credibility based on website design. It takes 10 seconds to make an impression, so make sure your small business website design is something that will keep your visitors engaged.
5. It’s easier to showcase your products or services
Having a website also gives you the chance to showcase your line of products or services. You can even take it up a notch by offering downloadable PDF instructions or publishing short video tutorials, too.
By presenting your offerings in beautiful images, and providing valuable materials to your website visitors, you’re giving them an idea of what they can expect from your business. Do this, and it’s more likely they won’t search elsewhere.
6. You’ll stay competitive
Your competitors have websites. And if you won’t do anything to get your business one, you’ll be left behind.
With people conducting online research to look for something they need or want, it’s become important and relevant to have a website. Otherwise, you’re doing your competitors a huge favor.
7. It’ll save you more time
Sending out proposals, making or taking phone calls, and responding to emails to communicate with potential customers all take time. But if you have a website, all the common customer inquiries can be answered quickly as mentioned earlier.
So, what does this mean? You can work on other important things that can drive your business goals as you have more time to tackle them!
8. You’ll get more bang for your buck
Having a customized business website will also save you more bucks in the long run as compared to brochures and other advertising materials. So, if you’re planning to promote your business, make a business website your top priority.
9. It’ll help boost your sales
Having a business website also helps to boost your sales. Think about it: You can basically sell your products or services round the clock.
Geography and time zones won’t be a problem, too, as your offerings will be available all the time. Even better, your eCommerce store can support your marketing campaigns, paving the way for bigger sales!
In a nutshell, creating a website for your business should be among your top priorities. With tech companies offering solutions such as customized websites for businesses like Yondu, there’s no doubt reaching your goals will be much easier!
Do you have a business website already? What are the advantages that you’re currently enjoying? Share with us your experiences!