The pandemic brought about a huge boost in ecommerce sales. Consumers relied heavily on online shopping for everything they needed- from toilet papers, to school supplies, to laptops and printers. It became essential to know how to optimize your product photography, among other techniques.
Studies show that e-commerce sales increased by 43% during the start of the pandemic, raking in a whopping $244.2B by the end of 2020 alone.
While some have expected the numbers to take a plunge after the height of the pandemic, the opposite happened and online businesses are eager to keep it that way.
Why is Product Photography Important?
Prior to the pandemic, consumers were more “trusting” of physical stores. Mainly because they can check the product closely and even test it, eliminating any doubts they may have.
The challenge for online shops is to establish trust and create a good business relationship with customers- and it does not help that competition is very tight. E-commerce businesses needed to bridge the customer confidence gap to sell.
Unlike shopping at a brick and mortar store, customers get to interact with salespeople and customer service face to face, making it easier to â€œput a faceâ€ on a brand. The absence of this aspect in an online shopping setting is another hurdle for online stores to take on.
The answer lies heavily on content and visuals. How do you establish trust with photos and text alone? The good news is it can be done, thanks to product photography.
Content is king and product photography plays an important part in promoting merchandise online. Online shoppers get to see the actual product through pictures, and when done right, they get to have a feel of how it is like to use or own one.
How to Choose the Best Photographer for Your Products
Businesses must consider their product photos an important investment. It is crucial to put time, money, and effort in coming up with high quality, professional images.
Entrepreneurs who do not have a background in photography can hire someone who is experienced in shooting photos of products or services they offer. For instance, if you are selling food online, you would want to consider hiring someone with a top-notch food photography portfolio.
Many are unaware of what they need to look for when hiring a photographer and may rely on recommendations alone. Business owners need to look for the best talents and ask for previous work experience shooting the same product as theirs.
This, of course, would be ideal for businesses with a budget for product photography. If you do not have the budget to hire a professional, you can do it yourself and follow these steps on how to optimize your product photography.
4 Steps in Optimizing Product Photography
1. Prepare Your Product
The first thing you need to do is ensure your product is camera-ready. It’s not the prom, but you must impress everyone who sees your product photo. Remember, first impressions last.
If you are selling clothes, make sure to check social media posts from popular brands to get ideas on how you can position the items you are selling.
Keep in mind that you don’t need to break the bank trying to get a good photo- the right angle, lighting, and backdrop can do wonders in making your product look picture-perfect.
2. Let There Be Lighting
When it comes to photography, natural lighting is your best friend. Take advantage of soft sunlight in the early morning or low-saturated, dramatic tones during the late afternoon and see how it can create magical photos. No need to spend on artificial lighting and expensive studio rentals to get this done!
If the natural lighting is scarce, you can set up indoors and choose the best lighting depending on how you want your photos to turn out. A plain white background works best for product photography, but donâ€™t be afraid to get a little creative on the next shots.
3. Strike a Pose
You want prospective buyers to get a good look and â€œfeelâ€ of the product. This is why it is important to get all the important angles when taking photos. Show them important details of the product such as intricate designs and cuts, for instance.
If possible, get someone to try on the product or have it worn by a mannequin (if itâ€™s a clothing item). This visual helps shoppers imagine how the piece would look on them, which can help trigger them to make a purchase.
4. Set the Right Expectations
You can have the best product photos out there, but if it does not meet customer expectations once it arrives, then itâ€™s not a win. Keep in mind that the goal is to establish trust and cultivate a good business relationship, and if the actual product does not look like the photos, you just failed to make the goal.
Perhaps the most important thing to keep in mind is to be honest and set expectations, your customers will appreciate you for it, and this can possibly earn you new ones.
Start Optimizing Your Content Now
There is no shortcut to how you can optimize your product photography and there are still a lot of ways to do it, but these four are some of the essential ones. The good thing is you get to hone your photography skills as you take more photos for your e-commerce business.
One crucial factor apart from optimizing your product photos is using the right eCommerce platform for your business. You want one that is advanced yet highly scalable and can grow and change as your business reaches new heights.
Designed to enhance your online shopâ€™s operations, Vessell allows users to optimize web content while providing an easy-to-use user interface.
Have a chat with our team today to learn more about how Vessell can help enhance your web presence and business operations.